Corporate social responsibility is increasingly important to customers and employees alike. People want to know that their efforts and their dollars are working toward making the world a better place.

Taking the opportunity to link brand and purpose is one of the most important things a business can and should do. Incorporating donations into your business platform can take as little as five minutes and will make a huge impact on how your company is received, not to mention the good you’ll be doing for the world!

We’ve compiled a few ideas for ways that you can give back this holiday season. The idea is to engage with your employees and your customers, uniting to support a cause that you all care about.

You might be surprised how Pledgeling makes doing so a lot easier than you would think. Here’s four ways to make your year-end corporate giving both simple and meaningful.

Set Up a Recurring Donation

Gather your team to have a discussion about what matters most to them. Offer to set up a recurring donation through Pledgeling to support an organization of their choice for the duration of the new year.

A regular donation can serve as a year-long reminder that your staff is working for a company that cares about what they care about. Knowing that your work is contributing to something greater can be a good motivator at times when the job gets tough.

Throw Holiday Parties With a Purpose

Whether it’s Christmas or New Years, the holiday season provides the perfect opportunity to get everyone together and celebrate the year’s accomplishment and to say thank you.

Take that opportunity to give back not only for your employee but along with them. Instead of playing secret Santa or paying for ugly Christmas sweaters, suggest that your staff contribute to a cause of their choice.

Choose from thousands of organizations that Pledgeling partners with and unite your team in giving back to a cause. You can make the process extremely simple by incorporating donations into your party invitations.

Evite allows you to support any of Pledgeling’s partners by adding the option to donate right on your online invitation. You simply select a theme, choose a cause, pick “Add Donations,” and send out your invitations.

Get Your Customers Involved

Perhaps you own an eCommerce business. Your staff isn’t the only group who wants to make a difference. In the hustle and bustle of the holiday season, it can be hard for your customers to go out of their way and give donations.

Incorporate donations into your Shopify store through our Give & Grow platform which makes it extremely easy for your customers to give to join in your giving through purchases or add-on donations.

Giving Comes Back to You

The results are in. People want to give, and they demand that the companies they support give as well. 90% of Americans will trust your brand more if you support a social cause, and the same percentage would switch to a brand that was associated with a cause.

Pledgeling makes it simple for you to give back to causes that matter to you while expanding your customer base. The more customers you have, the more impact you can have on the world! Join the over 2,700 businesses who are already growing through giving.

Contact us to get started today, whether it’s for managing your year-end donations, or giving back quickly and easily year round!

Posted by Max Martinson

I'm a writer from Eau Claire, Wisconsin. Passionate about people, music, and words.