Blog

Category: Cause Marketing

Making it Look Easy: How Illumindol Gives Back

February 8, 2019

Giving back can seem like a tall order. We're here to show you how easy Pledgeling makes it for companies like yours to integrate giving. Just look at Illumindol for some inspiration.

How To Make a Difference on World Cancer Day - I AM and I WILL

February 4, 2019

February 4th is honored around the globe as World Cancer Day.  It is recognized as a day to officially focus on raising awareness about cancer, its prevention and detection, and the continued advancements of new treatments in cancer research, as well as supporting the improved quality-of-life efforts for cancer patients. This internationally celebrated day was first conceived back in 2000 at the first World Summit Against Cancer, which was held in Paris, France.  It was founded by the Union for International Cancer Control (UICC) to promote the objectives of the World Cancer Declaration, and to be a yearly reminder of all that the declaration stands for.

How to Bestow Beauty (and a big glass of water!) Around the World

December 17, 2018

“Clean and green” beauty products are all the rage these days.  It seems every brand is trying to claim some “all natural” standing of some sort.   It’s all about being fragrance free, paraben free and then some.  Same thing goes for making PC claims about having a small manufacturing footprint on the earth. “Reduce. Reuse. Recycle.” is the chant.  It’s all very noble, and many companies do succeed on many levels, but a great many more are only “green washing” their brand in order to reap the marketing benefits.  They do not truly “walk the walk”, but they sure know how to “talk the talk”, or rather, spin the talk!

Want to Bring the Excitement Back to Getting Your Mail? (and I’m not talking about an Amazon delivery!)

December 15, 2018

If you’re of a certain age (like me), you will recall the excitement of getting a personal, handwritten letter in the mail. Your friend took a trip and sent you that cool postcard from Paris, or that letter from Hawaii (the one with all the sand in it!).  It was SO exciting going to the mailbox every day, hoping that “today will be the day” that the letter arrives!  And when it finally did arrive, and you had that warm envelope, which you oh so carefully opened, with the exotic stamp in your hands, and then devoured all the exciting news and tales of fun from afar…  it was magical!  You got to take a trip without leaving your living room.  You would also get to keep those “trips” forever, in some shoebox or other, where they waited to be read again, and again as a lifetime of memorable moments.