International Women's Day: Better the Balance, Better the World

March 8, 2019

International Women's Day comes around every year on March 8th, and serves as a celebration of the progress and achievements of women around the world.

This year's slogan is "better the balance, better the world." The idea is to call for a more gender-balanced world, promoting equality and opportunity around the world for people of any gender. All through Women's Month in March you will see brands around the world taking a stand and supporting this cause. Your business can easily participate in this global campaign, too, by partnering with Pledgeling in a variety of ways.

#BalanceforBetter Campaigns

This year's International Women's Day campaign is pushing for people to strive to create more gender-balanced legislative bodies, media coverage, employees, boardrooms, and more.

These efforts shouldn't be contained to March 8th. For real change to come, we need to stay vigilant and galvanize ourselves and our communities to take action throughout the year.

The first step for you to show your support for #IWD2019 is to post a "hands out" photo to your social media account. With both of your hands up and out, resembling a balanced scale, you can spread awareness and show your support for the world to achieve a #BalanceforBetter.

Show Your Support

There are thousands of organizations that work day-in and day-out to support women and the advancement of female causes. If you're looking to make a direct change, supporting these organizations through your business might be the first place to start.

Pairing your brand with a mission and giving customers the opportunity to donate through your store is an excellent way to enact change. Whether your goals are on a grand scale or contained to a donation here and there, Pledgeling can help you make them a reality.

Not sure which organization to support? Pledgeling made it easy by creating the International Women's Day 2019 Fund which supports the two official nonprofit partners of this year's movement: Catalyst and the World Association of Girl Guides and Girl Scouts. Every donation to this Fund will be split evenly between these two nonprofits.

EVENTS: Use Evite for your upcoming events and ask your guests to donate directly through your Evite invitation to the International Women's Day 2019 Fund. By using Evite Donations, you can turn any event into a party with a purpose!

SHOPIFY: Our donations technology is easily infused into your Shopify store if you have one, or we can work with you to create a campaign that effectively engages customers on a large scale.

Contact us to find out more about how you can Give & Grow and support crucial causes and events like International Women's Day.