Virtual Event Spotlight: “It’s A Wonderful Life” Table Read

January 28, 2021

The challenges of 2020 forced nonprofits of all sizes to quickly pivot their fundraising programs to a new virtual world, and Pledgeling is proud to be here as a trusted partner to help with their success.


In December, the Ed Asner Family Center hosted a festive table read of the iconic film “It’s A Wonderful Life” as part of their first ever virtual fundraising gala on Zoom. This star-studded event honored the 1946 holiday classic film and raised over $200,000 to provide mental health and enrichment programs for children with special needs as well as their families.To promote their fundraising mission in their marketing efforts leading up to the event as well as throughout the event itself, they used Pledgeling’s free Donations app available in the Zoom App Marketplace, which includes the following products:

  • Text to donate campaign
  • Fundraiser page
  • Virtual donation overlay

Hosted by Tom Bergeron, this virtual fundraiser featured an incredible cast: Pete Davidson, Vannessa Williams, Chris Williams, Maude Apatow, Mia Farrow, Ed Begley Jr., Carol Kane, Ellie Kemper, B.D. Wong, and of course Ed Asner himself! The stars couldn’t stop raving about their experience, and those who attended were treated to a unique holiday experience.

Thank you to the cast, event team, and especially the Ed Asner Family Foundation for being part of the #PledgeToDoGood!