In the aftermath of the fires, Altadena Girls experienced an overwhelming surge of generosity from the community. While this support was critical, it also introduced new operational challenges as the organization worked to manage a high volume of donations in real time.
At the same time, the team needed to maintain transparency and trust with supporters while ensuring a seamless donation experience across devices. As the organization transitioned from immediate disaster response to sustained programming, they required a solution that could support both urgent needs and long term growth without adding administrative complexity.
The solution needed to be fast, reliable, and easy to manage so the team could remain focused on supporting the community.
Pledge partnered with Altadena Girls to create a scalable and streamlined fundraising experience tailored to their needs. By launching a branded donation page, the organization was able to accept secure contributions from anywhere while maintaining a clear and consistent supporter experience.
Automated tracking and reporting simplified internal processes, reducing administrative workload and allowing the team to focus more time and energy on program delivery. The ease of giving made it possible for supporters to contribute quickly, turning moments of awareness into immediate action.
With the right infrastructure in place, Altadena Girls was able to scale both fundraising and impact simultaneously, transforming community support into sustained care for the girls and families they serve.
When the Eaton Fire hit, my daughter Avery started an Instagram account to help our community, and it went viral overnight. Suddenly donations were pouring in and we had no infrastructure to manage any of it. Pledge gave us the ability to organize and mobilize instantly, when every hour mattered. We went from zero to fully operational in a crisis, and we couldn't have done it without Pledge.